DFM Coaching | San Diego, Ca

You know more techniques
than you can actually use.

Most grapplers collect moves. DFM Coaching helps you build a game. Structure-driven BJJ instruction for adults who want to grow on the mats without quitting their jobs, their families, or their sanity to do it.



My Experience

15 Years

On the mats and over a
decade as an instructor

3 Days

a week is all it took to reach black
belt, your schedule can work.


About Me

I am a Brazilian Jiu-Jitsu black belt, instructor, and community builder dedicated to helping people train with clarity, intention, and grounded confidence. Through DFM Coaching, I teach classes, run workshops, and support students who want structure and direction in their Jiu-Jitsu journey.

I’m also the host of Tapped In: A Jiu-Jitsu Podcast and the writer behind DFM Coaching Blog, where I explore training, mindset, leadership, and the deeper human lessons we find on the mats. My work is rooted in discipline, emotional intelligence, and helping people grow without ego.


The Blog

The DFM Coaching Substack is a blog focused on Brazilian Jiu Jitsu, mindset, and leadership, written for grapplers who want depth, clarity, and long term growth. It blends tactical insight with thoughtful reflection on training culture, personal development, and the human side of the art.

The publishing rhythm includes The Sunday Brief for reflective observations, Technique Tuesday for practical training concepts and techniques, and a full blog post every Thursday that dives deeper into strategy, structure, and lessons that carry beyond the mats.


The Podcast

Three episodes a week. 14 to 24 minutes each. Built for grapplers who train with purpose.

Hosted by David Figueroa-Martinez, BJJ Black Belt and coach, Tapped In goes beyond technique. Each episode explores the mental game, the mat culture, and the lifestyle that shapes who you become as a practitioner. Whether you are a White Belt finding your footing or a Purple Belt pushing through a plateau, this show meets you where you are.

Picture a mat side conversation with a friend.

Available on Apple Podcasts, Spotify, and everywhere you listen.

E173 | Bonus | What I’ve Learned About Leadership Tapped In: A JiuJitsu Podcast

About This EpisodeIn this episode of Tapped In, Coach David Figueroa Martinez reflects on the heavy, rewarding, and often invisible responsibilities of leadership within the Jiu-Jitsu community and civilian life. Moving past standard coaching textbook cliches, he dives into the real-world mechanics of authority: why consistency and emotional baseline control matter, how your students or employees read your body language before you ever say a word, and why true leadership is an inherently lonely path where you must stand firm on your boundaries even when they aren't popular.3 Key TakeawaysConsistency over Mood Swings: True leaders don't bring their personal volatility to the mats or the office. Maintaining a dependable, predictable emotional baseline ensures your team or student base spends less energy trying to "read the room" and more energy growing.The Invisible Microscope: Your students and employees pay significantly closer attention to you than you do to them. From how you park your car to the rhythm of your keys, your non-verbal cues establish the psychological safety or tension of the entire environment.Accepting the Solitude of Authority: Leadership is fundamentally a lonely endeavor. To uphold the long-term structural health of a program or company, you must be comfortable standing entirely alone on unpopular decisions and holding firm boundaries.Chapters(00:00) Introduction to Civilian and Jiu-Jitsu Leadership(00:54) The Hidden Microscope: How Students Read Your Presence(01:52) Case Study: The Rhythm of the Keys and the Volatile Boss(03:41) Avoiding the Trickle-Down Effect of Toxic Stress(05:12) The Power of the Calm Baseline(06:40) Setting Boundaries: Protecting the Environment vs. Being Liked(08:31) Managing Outliers and Unpopular Choices(09:55) Outro & Connecting with Free Community PlatformsAre You You New To The Podcast? Start Here!👉DFM Coaching Patreon PageEverything here is pulled from real mats, real classes, and real conversations about what actually works. Choose the tier that fits where you are right now.👉DFM Coaching In Person and Remote CoachingDFM Coaching works with recreational grapplers who want to get better and actually feel it. Remote coaching and in person seminars available.👉 DFM Coaching | BjjDFM Coaching Skool CommunityJoin the free DFM Coaching Skool Community, the space where the conversation continues after the episode ends. Mindset tools, mat culture, and a community of grapplers who take the mental side seriously.👉 DFM Coaching | Bjj Skool Community.Stay Connected🌐 www.DFMCoachingBjj.com📸 Instagram @DFMCoaching.Bjj▶️ YouTube @DFM2099DFM Coaching | Bjj Blog:Long-form storytelling, deep strategy, and the philosophy behind the fight:🌐 DFM Coaching Substack BlogAffiliate PartnerBJJ Mental Models has one of the deepest conceptual Jiu-Jitsu libraries out there. I use it. I recommend it.👉 Join BJJ Mental Models+(Code: FIGUEROAMARTINEZ)Help the Show GrowIf this episode gave you something, pass it on. Share it with a training partner, drop a review, or repost it to your story. That is how we keep the signal strong.Stay tapped in,David Figueroa-MartinezFounder, DFM Coaching BjjMentioned in this episode:Patreon Ad
  1. E173 | Bonus | What I’ve Learned About Leadership
  2. E172 | The "Already Knowing the Movie" Concept: Pattern Recognition and Pacing in Jiu-Jitsu