DFM Coaching | San Diego, Ca

You know more techniques
than you can actually use.

Most grapplers collect moves. DFM Coaching helps you build a game. Structure-driven BJJ instruction for adults who want to grow on the mats without quitting their jobs, their families, or their sanity to do it.



My Experience

15 Years

On the mats and over a
decade as an instructor

3 Days

a week is all it took to reach black
belt, your schedule can work.


About Me

I am a Brazilian Jiu-Jitsu black belt, instructor, and community builder dedicated to helping people train with clarity, intention, and grounded confidence. Through DFM Coaching, I teach classes, run workshops, and support students who want structure and direction in their Jiu-Jitsu journey.

I’m also the host of Tapped In: A Jiu-Jitsu Podcast and the writer behind DFM Coaching Blog, where I explore training, mindset, leadership, and the deeper human lessons we find on the mats. My work is rooted in discipline, emotional intelligence, and helping people grow without ego.


The Blog

The DFM Coaching Substack is a blog focused on Brazilian Jiu Jitsu, mindset, and leadership, written for grapplers who want depth, clarity, and long term growth. It blends tactical insight with thoughtful reflection on training culture, personal development, and the human side of the art.

The publishing rhythm includes The Sunday Brief for reflective observations, Technique Tuesday for practical training concepts and techniques, and a full blog post every Thursday that dives deeper into strategy, structure, and lessons that carry beyond the mats.


The Podcast

Three episodes a week. 14 to 24 minutes each. Built for grapplers who train with purpose.

Hosted by David Figueroa-Martinez, BJJ Black Belt and coach, Tapped In goes beyond technique. Each episode explores the mental game, the mat culture, and the lifestyle that shapes who you become as a practitioner. Whether you are a White Belt finding your footing or a Purple Belt pushing through a plateau, this show meets you where you are.

Picture a mat side conversation with a friend.

Available on Apple Podcasts, Spotify, and everywhere you listen.

E145 | Bonus | How to Research a Jiu-Jitsu Gym: Red Flags & Expert Vetting Tips Tapped In: A JiuJitsu Podcast

This episode dives into the essential, yet often overlooked, legwork of researching a Jiu-Jitsu gym before you ever step onto the mats. As an instructor and black belt, I share my recent experiences scouting gyms in San Diego and the red flags that every student—especially white to purple belts—and coach should keep on their radar.3 Key TakeawaysLook Beyond the Highlight Reel: Social media gives you the vibe a gym wants you to see; look for genuine interactions, laughter, and consistent activity to gauge the true atmosphere.The "Invisible Instructor" Red Flag: If an instructor’s name or face is scrubbed from the website or social media, but they are mentioned in reviews, it’s time to dig deeper into their professional background.Trust Your Gut on the Mat: During a trial, observe how instructors handle mistakes; impatience or a lack of respect toward students is a major indicator of a poor gym culture.Chapters0:00 – The Evolution of Gym Research1:04 – Building a Seminar Network in San Diego2:36 – The Reality of Power Dynamics in Sports4:14 – Case Study: The Hidden Instructor Red Flag6:17 – Decoding Social Media and Websites8:41 – Using Yelp and Reddit for the Deep Dive10:11 – What to Look for During Your First Class12:28 – Evaluating Instructor Patience and Respect14:35 – The Importance of Female Representation and Leadership16:04 – Final Vetting: Background Checks and Safety PoliciesAre You You New To The Podcast? Start Here!DFM Coaching Skool CommunityJoin the freemium DFM Coaching Skool Community, the space where the conversation continues after the episode ends. Mindset tools, mat culture, and a community of grapplers who take the mental side seriously.👉 DFM Coaching | Bjj Skool Community.DFM Coaching In Person and Remote CoachingDFM Coaching works with recreational grapplers who want to get better and actually feel it. Remote coaching and in person seminars available.👉 DFM Coaching | BjjStay Connected🌐 www.DFMCoachingBjj.com📸 Instagram @DFMCoaching.Bjj▶️ YouTube @DFM2099DFM Coaching | Bjj Blog:Long-form storytelling, deep strategy, and the philosophy behind the fight:🌐 DFM Coaching Substack BlogAffiliate PartnerBJJ Mental Models has one of the deepest conceptual Jiu-Jitsu libraries out there. I use it. I recommend it.👉 Join BJJ Mental Models+(Code: FIGUEROAMARTINEZ)Help the Show GrowIf this episode gave you something, pass it on. Share it with a training partner, drop a review, or repost it to your story. That is how we keep the signal strong.Stay tapped in,David Figueroa-MartinezFounder, DFM Coaching BjjMentioned in this episode:DFM Coaching Bjj Skool community
  1. E145 | Bonus | How to Research a Jiu-Jitsu Gym: Red Flags & Expert Vetting Tips
  2. E144 | Jiu-Jitsu: The Adult Playground for Rediscovering Play and Curiosity